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Comms agency thoughts: Digital answers, creative industries, and the Budget
So yesterday the UK budget was delivered by our Chancellor, Philip Hammond, and the outlook is unarguably bleak. Productivity has been downgraded well into the next decade, the deficit may be falling...
View ArticleOven Pride- #ProudAtPride
Renowned for its cleaning power and eye-catching packaging, we asked our client, Oven Pride, to put us to the test; conceive and roll out a comms campaign aimed to drive penetration amongst the young...
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Digital PR thoughts: Is the iPhone X asking too much?
This week Apple presented its long-awaited update to the world’s most popular smartphone series, a model which will coincide with the 10th anniversary of the original iPhone- hence the name, X. Plenty...
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Digital marketing agency: 5 steps to a better brand content strategy
Let’s face it, you don’t have to be an award-winning digital marketing agency to understand that all brands need content to push out online. From GIFs to blog posts, videos to social surveys, without...
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April 2017 in the Smoking Gun study
§ Whilst most were spitting feathers at the thought of another vote, and our hometown of Manchester began preparations for its new elected mayor, here at Smoking Gun we had other things to think about....
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Telling stories and building keywords
Knowing who your competitors are when it comes to link building is simple. Brands of similar keyword importance, appearing on the first page of Google, above you, are simply your competitors. The...
View ArticleSmoking Gun’s PR pocket tools to help with your digital PR strategy this 2016
Here at Smoking Gun PR, we’re constantly keeping an eye out for new trends and tools that can help us deliver the best results for our clients. From discovery apps to quick fix photo gadgets, we will...
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CIM Digital PR Bootcamp – Public Relations measurement and preparing for a...
CIM Digital PR Bootcamp at MMU Business School Last week I enjoyed the opportunity to speak at a Chartered Institute of Marketing event called CIM Digital PR Bootcamp at the impressive MMU Business...
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Social media news- Facebook Instant Articles go live
They say in social media land nothing stays still for longer than the average tweet takes to write. And whilst you might spend a while mulling over the best turn of 140-character-phrase, you probably...
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10 years of broadcasting ourselves (on brands and YouTube)
The world’s number one platform for sharing and streaming video content has made it to ten years young. And whilst it seems staggering that just over a decade ago we were without the Google-owned...
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Food and drink PR case study: Making music videos that sell
One of our recent endeavours saw us get behind the camera to produce a promo video for one of our most beloved brands, assisted in no small part by a pair of aspiring young performers from one of the...
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Tunepics social media app wants to ‘define a generation’
We’ve heard some bold statements in our time, but the latest social network looking to cause a stir seems to have particularly high expectations. Then again, perhaps it should. Despite the constant...
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The Blagger’s Blog 11th April 2014
A weekly roundup of media news and talking points, sans effort Thought for the Week “This is not the first defect of its kind and it certainly won’t be the last, but it is one of the more serious...
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Social networking for business: Will Facebook At Work work?
With half the country in full-on December swing it seems rather Grinch-ish to be focusing on what happens after Christmas. Nevertheless, January will be here before we know it, and as such it pays to...
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Vlogger advertising and promotion- where do you draw the line?
Rules, regulations, guidelines. Irrespective of your industry- whether you make a living from award-winning public relations like us, or sell shares to investors in The City- we all have to work...
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5 ways to avoid social media automation damaging your brand
You don’t have to be an award-winning public relations agency to realise that the digital world- when it comes to promoting a company, product or service- is highly demanding. It is, highly demanding....
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The Blagger’s Blog 7th November 2014
A weekly roundup of media news and talking points, sans effort Thought for the Week “I’m not sure that the task of journalism has changed that much: we still send journalists to unearth stories and...
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Anonymous social media cannot impede the law
They say the era of the selfie is coming to an end. Whether that’s true or not, it’s hard to deny that online networking is turning from self-promotion to faceless engagement, but what does this mean...
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Guest Post: Should Your Business Be On Instagram?
Today we have a guest post from Alex Goodwill, talking us through the key to Instagram growth for your brand. Enjoy! Even if your business is not considered to be a visual one, you could still benefit...
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Social media marketing: 5 mistakes people still make on Twitter
As expert digital public relations professionals and deft social media marketing types it goes without saying it’s our business to keep abreast of best practice when it comes to the world’s most...
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